[TheList] DSE now Dick Smith (no Electronics).

Tue Jan 12 18:29:51 AEDT 2010

Neill has pretty much nailed it.  Sad, as DSE's lost so much of its support
from the Electronics world over the years.  I've given them credit for being
the place you know you can go to find your (consumer) electronics needs most
of the time, but am quite dissapointed to see their ongoing reduction of
what I guess you might call 'niche' products.

Even as long as 10 years ago (when I was still working for them) I could see
a slow reduction in radio bits and pieces.

In the end they're a business and are interested in profit and in benefiting
their shareholders, they still have their place but if you're looking for
'electronics hobbiest' type stuff they are no longer the go-to place they
used to be.

And the sad part about the skills displayed by their staff in this space, is
that (certainly when I was there) there was no organised training in the
electronics side offered.  Stores were often able to skate based on the
natural talents of various employees, and through lots of phone calls to
techies @ Head Office.

(I credit my amateur radio license as part of what got me my job at DSE, and
as a part-timer (i was still in high school when I started) I was constantly
referred customers from full-time employees, as a result of my comms and (to
a lesser degree) electronics nous.  And i'm no electronic technician.)

I still prefer to shop at DSE over most of the other consumer electronics
chains, however, as I generally find them _worse_.

I just hope that Jaycar et al continue to provide support for the true
electronics hobbiest (and continue expanding around the country).

Mark.

On Tue, Jan 12, 2010 at 7:59 PM, Neill Ellis <tgsnoopy at gmail.com> wrote:

> I gave up using that card years ago when I started finding things cost more
> when you used it!
>
> DSE has also rebranded itself Dick Smith without the Electronics.
>
> They are presently discounting and clearing what's left of some of the
> componentry.
>
> Bye Bye Electronics components.
>
> Regards,
>
> Neill ZL1TAJ.
>
>
> Raycnz wrote:
>
>> What really annoys me about DSE is that i have a VIP card
>>
>> Only 1 out of 5 visits give me any discount at all.
>>
>> I have qeuried it with staff but they say the sales terminal is
>> programmed with the discount.
>>
>> We have no control on what you receive.
>>
>> Which is NOTHING any more.
>>
>>
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